Clubs opening for business over the winter for the 2025/26 season offers clear benefits for growth and efficiency. Data from the 2023/24 season shows that opening registrations a month earlier yielded a significant year-on-year increase. For season 2025/26, we’re attempting to be more transformational, by opening club registrations in April.
By allowing participants and their parents to register as close as possible to events like Grand Finals or Presentation Days, Clubs can improve retention rates. This approach reinforces participant engagement and helps maintain community involvement within the Clubs.
Additionally, this initiative reduces the workload on volunteers, ensuring smoother operations by distributing the workload. By distributing the registration process over the winter months, Clubs can avoid the rush before the season starts. This allows volunteers in the weeks leading into the season to concentrate on essential tasks like team formation.
Opening for business earlier than usual also strengthens the structure and capabilities of Clubs. Clubs are given the opportunity to identifying potential coordinators, coaches, and volunteers early and implement targeted training and upskilling opportunities, well in advance of the season.
Aligning the registration period with Cricket NSW activities and school programs, capitalises on the lead activities conducted, creating a steady flow of new participants. This strategic approach not only prepares Clubs for the upcoming season but also supports the sustainable growth of cricket.